Brannan Atkinson, APR, is a partner at Amy Atkinson Communications.
Brannan’s strength is connecting the dots in a meaningful way to a client’s goals. From strategy to web analytics to company positioning, Brannan can synthesize data and ideas into a cohesive whole.
Brannan’s career has spanned three distinct phases. Most recently, he was chief marketing officer at Raven Internet Marketing Tools, which makes online marketing software. During his tenure, the company reached records for key metrics, including website visits and trial registrations. The company also realized several of its highest sales months to date.
Brannan led a diverse team that managed blogging, SEO, social media, email, sponsorships, customer support and more.
The middle phase of Brannan’s career found him at Atkinson Public Relations, a PR firm started by his mother, Sue. Brannan was the account lead for the Red White & Food campaign to allow wine sales in grocery stores. The campaign featured an integrated marketing strategy involving traditional media, social media, constituent outreach and coordination with a large team of lobbyists.
One of Brannan’s clients was the Tennessee Automotive Manufacturers Association (TAMA), a networking association for the many Tennessee companies that build cars and light trucks. Brannan served as the executive director for TAMA from 1999 to 2011. During his tenure, Brannan helped organize and grow the Southern Automotive Conference into an event attracting 400 attendees from across the Southeast.
Brannan also developed an expertise in B2B marketing, especially technology companies.
Brannan’s career began, unexpectedly, in city government in Richmond, Va. Brannan served for three years as the city’s top public information officer and in other roles for four years. Brannan launched the company’s first website, improved communications with residents, and developed strategies to market the City’s unique neighborhoods.
A Nashville native, Brannan is active with Affordable Housing Resources and the Nashville Chapter of PRSA. He previously served on the boards of directors for the Young Leaders Council and Safe Haven.
He graduated from the University of Richmond in 1992 and Montgomery Bell Academy in 1988.