We’ve been in the marketing business for 20 years each. And there’s nothing more frustrating than a firm obviously recycling a plan from another client. (Sometimes, they even forget to change the name. Ugh.)
What you want are firms who understand key marketing principles, have a process and realize that each client demands a unique integrated marketing plan.
That’s what you will find with Amy Atkinson Communications.
As veterans of marketing, we’ve been around enough to know you have to have principles if you want sustained success. Here are ours:
Our goal is to make you a hero.
First, we have to assess where you are right now and how you got here. Formulating a plan unique to your company means spending some time with you to understand the target audience, review prior results, dig into metrics, etc.
Next, we look at where you want to go and how fast you want to get there. Your goals and timeline will help frame any recommendations.
We’ll also want to know about your competition. They are an important part of any marketing equation.
The next part is on us. Depending the project, we’ll explore:
The result will be an integrated marketing plan tailored to your needs, budget and timeline. It may include all of the items above or some of them. It will always be unique to your company.
Our team has experience managing marketing team inside both large and small companies. We’ve worked in agencies managing a piece of overall marketing plans. We are available for all of the following:
We’re flexible depending on your needs.