Every business must create customers and advocates. Effective marketing will separate your organization from the pack and attract the customers you want. The best marketing is also integrated with other communications disciplines.
Public relations helps shape public opinion about your organization. PR should be part of the mix if your business is launching a new product or making an important announcement that will attract potential customers.
Events help build your brand and connect with your target audience — if you do them. From announcements to celebrations, events allow you to connect with current and future customers in unique and memorable ways.