Every business must create customers and advocates. Effective marketing will separate your organization from the pack and attract the customers you want. The best marketing is also integrated with other communications disciplines.
Public relations helps shape public opinion about your organization. PR should be part of the mix if your business is launching a new product or making an important announcement that will attract potential customers.
Social media mixes elements of paid media, earned media and owned media. It is reshaping the way the companies communicate directly, build relationships and establish trust with customers and influencers.
Events help build your brand and connect with your target audience — if you do them right. From announcements to celebrations, events allow you to connect with current and future customers in unique and memorable ways.